Executives today face a challenging dilemma: balancing an increased focus on shareholder engagement with the reality of declining shareholder loyalty. Companies often fail to understand their shareholders similarly to customers, which can harm long-term returns.
To actively combat declining shareholder loyalty, companies must conduct shareholder profiling akin to customer profiling. This allows them to understand investor preferences and develop engagement strategies that strengthen long-term shareholder relationships.
As part of their commitments, CEOs are allocating an average of 15 days per year to investor relations activities, while senior management spends a total of 44 days annually, with CFOs dedicating the most time.
Attendance at IR activities shows a noteworthy commitment from top executives. The accountability to shareholders and the need for tailored engagement can ultimately drive higher levels of shareholder loyalty and better long-term corporate performance.
#shareholder-engagement #investor-relations #corporate-strategy #shareholder-loyalty #executive-management
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