"Cook succeeded Jobs because he refused to become him. He led as who he actually was. An operator. A supply chain thinker who believed values could be a competitive advantage."
"One CEO told me: 'I'm doing everything that used to work. But it's like the room has changed shape and I'm still standing where the furniture used to be.'"
Tim Cook's tenure as CEO of Apple transformed the company significantly, increasing its market cap from $350 billion to $4 trillion and revenue from $108 billion to over $416 billion. His success was rooted in authenticity, as he did not imitate his predecessor, Steve Jobs, but instead led with his own operational strengths and values. However, as market dynamics shift, such as the rise of AI, the challenge arises when a leader's identity does not adapt to new demands, potentially widening the gap between them and their team.
Read at Fortune
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