"Many small business owners feel, even those with experience in their industry, may feel alone in their business venture. But it doesn't have to be that way. Networking is a vital tool that can allow you to create a community to support your business. However, even if you are an extrovert, going to network with other business owners and leaders can seem like an intimidating process."
"Do Your Research: Networking is going to have you spend a lot of time on your computer. Research is crucial to finding contacts that can help your business. You want to create a list of all the businesses and networking events in your area. Be Prepared: You will never know when you stumble across your next key business contact. When that happens, you're going to want to have on hand: Business Cards A rehearsed Elevator Pitch Any marketing materials"
"Create a Strategy: There is no set formula for networking, so a strategy can help keep you on track. A strategy can include blocking out time in your schedule dedicated to networking, creating a target amount of monthly new contacts you want to create, and targeting specific types of contacts for your network. It is also important to stay patient throughout this process. Networking can be a frustrating process."
Many small business owners experience isolation despite industry experience, and networking provides a way to build a supportive community. Effective networking begins with research to identify local businesses and events and requires significant time online. Preparation matters: carry business cards, a rehearsed elevator pitch, and marketing materials for unexpected opportunities. A clear strategy helps sustain effort by blocking time for networking, setting monthly goals for new contacts, and targeting specific types of collaborators. Patience and persistent follow-up are essential because many meetings will not result in immediate connections. Regular attendance at events and continued outreach eventually builds a robust network.
Read at Forbes
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