"If you think the franchise industry consists only of franchisors and franchisees, you're missing an important third group of contributors - the suppliers. Also known as vendors or service providers, whatever you call them, these companies are just as vital to the industry's success. They help franchisors and franchisees with everything from the legal services, financing, and real estate services they need to get started to the technology, marketing, and consulting services they need to operate day to day and keep growing into the future."
"We surveyed more than 1,100 franchise brands, from emerging franchisors to companies that have been in the business for decades, to get their opinions on the suppliers they and their franchisees have worked with. They rated their satisfaction with each supplier on the quality, cost, and value of their products and services. Then each supplier was scored based on the survey results, and the top-scoring companies were ranked within their respective categories."
Suppliers constitute a vital third group in the franchise industry, providing legal, financing, real estate, technology, marketing, and consulting services. An annual ranking recognizes 181 service providers across 13 categories to help franchisors and franchisees identify reputable partners. Over 1,100 franchise brands rated suppliers based on quality, cost, and value, and suppliers were scored and ranked within categories. The ranked list serves as a starting point for selecting vendors but does not constitute an endorsement. Businesses are advised to perform their own due diligence and consult the online supplier directory for more information.
Read at Entrepreneur
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