Freelancers and solopreneurs often prioritize client work and daily operations, which can crowd out networking and skill development that drive business growth. Attending industry conferences provides concentrated opportunities for learning and making professional connections. Before attending, optimize a LinkedIn profile with a professional photo, on-brand cover image, engaging bio, and listed freelance services to make a strong first impression. Carry business cards or a QR code linking to LinkedIn or a landing page to create immediate, zero-click contact points. Pack a conference bag the night before with business cards, snacks, water, a laptop if needed, and a notebook and pen for notes.
It's easy to get "stuck in the weeds" as a freelancer or solopreneur, focusing on client work and the day-to-day running of the business. Networking and learning new skills will likely be lower on your priority list, but they're still crucial to helping you and your business grow. Attending industry conferences is a great way to do this. Here's how to make the most of a conference and use it to your best advantage.
1. What To Do Before A Conference Being prepared before a conference helps set you up for a successful day. You never know who you're going to meet, or who will consequently search you up online. Optimize Your LinkedIn Profile You'll likely make new connections at the event, so a fleshed-out LinkedIn profile makes a great first impression if you connect with them on LinkedIn and they view your profile.
Don't Forget Business Cards It might be a digital world, but business cards still have value and can even help you stand out amongst those without one. Handing over a paper business card is easy. It doesn't rely on Wi-Fi connections or others searching through social media to find your profile. It's a "zero-click" touchpoint. If you're against the idea of a business card, you could offer a QR code that helps the person connect with you on LinkedIn,
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