"It's been an incredible year of learning and realizing that this job doesn't come with an instruction manual. You bring the experiences that you've had in the past to the decisions that you make for the company for the future. We've laid out the strategy and optimized it into 10 simple words. The first of those is "build bolder." which is how we're designing and constructing the infrastructure that underpins the digital economy."
"The second part of our ten-word strategy is "solve smarter." This is about how we abstract the complexity of networking and architecture, which is our secret sauce, and render that for our customers, making Equinix the Easy button. The third piece is to "serve better." Most participants in the data center industry have five or six customers; we have more than 10,000 enterprise customers. So those are the three pillars."
Adaire Fox-Martin brought senior roles at Google, SAP and Oracle to her first year as Equinix CEO. Equinix operates more than 273 data centers in 36 countries and serves over 10,000 enterprise customers. The company strategy is condensed into ten words emphasizing build bolder, solve smarter, serve better, run simpler and grow together. Build bolder focuses on designing and constructing the infrastructure that underpins the digital economy. Solve smarter aims to abstract networking and architecture complexity and present simpler solutions for customers. Run simpler and grow together prioritize operational simplification and linking employee success to customer success.
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