Tesla's Europe Sales Collapse as BYD Seizes the Market
Briefly

Tesla's Europe Sales Collapse as BYD Seizes the Market
"Tesla has suffered falling sales in Europe in 2025. Some blame Elon Musk's political stances in the European Union and the United States. Some think it is a lack of new models. And, finally, there is BYD's move into the market. During the month, Tesla's sales dropped 37% to 8,220, while BYD's surged 201% to 9,130. Tesla has a clear advantage it cannot exploit for now. Tariffs have hurt BYD across much of Europe. They are currently 17% on cars imported from China."
"Tesla's sales decline is part of a global struggle. It is losing ground to BYD and other local manufacturers in China, which is the world's largest electric vehicle (EV) market by far. Its market share in the U.S. dropped below 49% in the second quarter. It had been as high as 80%. Tesla also is up against growing EV sales by legacy car companies in the U.S."
August European data show Tesla's sales fell 37% to 8,220 units while BYD's sales rose 201% to 9,130 units. European tariffs of 17% on Chinese imports blunt BYD's current advantage. Tesla faces broader market share erosion in China and the U.S., with U.S. share dropping below 49% from prior highs near 80%. BYD could still enter the U.S. despite potential 100% tariffs because Chinese EVs are seen as high quality. Tesla's stock climbed 30% over three months, valuing the company at about $1.5 trillion, aided by its robotics and AI positioning.
Read at 24/7 Wall St.
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