"But the automaker appears to be on track to spend just a fraction of that in 2025 as sales have struggled. In the first two months of 2025, Tesla spent $10,000 on X ads, putting it on track to spend only $60,000 annually. During the same time period last year, it had already spent $200,000 on X, Tesla disclosed. Tesla's spending slowed considerably after those first two months, paying another $200,000 across the remainder of 2024."
"Elsewhere in Musk world, Tesla disclosed that it paid SpaceX around $800,000 for the use of one of the rocket company's private jets - an agreement that Musk usually takes great advantage of in order to shuttle around the headquarters of the various companies he oversees. That said, even that expense seems to be on track to be reduced in 2025. Tesla only paid SpaceX around $40,000 through February 2025 for the use of the jet."
"Protecting Musk during all that travel is not cheap, either. Tesla revealed in the proxy that it paid a security company owned by Musk $2.8 million in 2024 - an increase from the $2.4 million it paid when it first engaged the security company in 2023. That security company earned $500,000 from Tesla through February 2025, and like last year, the automaker notes that this only represents a "portion of"
Tesla spent $400,000 advertising on Elon Musk's social media platform X in 2024 but has spent only $10,000 on X ads in the first two months of 2025, projecting about $60,000 annually if spending remains unchanged. Tesla had spent $200,000 on X in the same period last year and paid another $200,000 later in 2024. Google Ads still shows roughly 700 active Tesla advertisements across Google properties. Tesla paid SpaceX about $800,000 in 2024 for jet use and roughly $40,000 through February 2025. Tesla paid a Musk-owned security company $2.8 million in 2024 and $500,000 through February 2025.
Read at TechCrunch
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