"Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk's next compensation package worth up to $1 trillion. As a company, under Elon Musk's leadership, Tesla has famously been against advertising. The CEO is even on the record saying that he "hates advertising" and that "other companies spend money on advertising and manipulating public opinion, Tesla focuses on the product.""
"However, that was before he acquired Twitter, now X, which relies heavily on advertising. After that, he started to push Tesla to do some advertising, but the company quickly stopped or greatly reduced its advertising efforts. Advertisement - scroll for more content Last month, we reported that Tesla's advertising effort picked back up with ads to encourage Tesla shareholders to vote for Musk's new unprecedented CEO compensation package worth up to $1 trillion."
"The renewed advertising effort was limited to Google and social media ads or sponsored posts, which was also the case in Tesla's previously mentioned advertising efforts. Now, Tesla is even running TV-like ads on streaming services. Paramount+ watchers were surprised to see this ad running on the streaming service this week: This is one of the very first TV-style video ads that Tesla is paying to air, but it is not to sell EVs."
Tesla has begun airing TV-style streaming ads that ask shareholders to approve Elon Musk's compensation package potentially worth up to $1 trillion. The company historically avoided advertising and Musk publicly expressed disdain for advertising, but the acquisition of Twitter (now X) and shifting priorities led to renewed ad efforts. Initial efforts focused on Google and social media or sponsored posts. The new streaming spot appeared on Paramount+ and showcases future, unavailable products rather than current vehicles. The ad explicitly urges shareholders to vote in line with the board's recommendation, even as sales of existing Tesla models face challenges.
Read at Electrek
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