"Tesla is going all out to get Elon Musk's $1 trillion pay package over the line. The EV maker has purchased ads urging shareholders to vote for the proposed compensation plan on a host of social media platforms, according to a disclosure filed with the SEC on Thursday. The ads, which ran on X, Reddit, Facebook, LinkedIn, and Google Search, all call for investors to support the $1 trillion package at Tesla's annual meeting in November."
"One ad posted on X - which Musk owns - features an image of Tesla's Optimus robot and a banner saying that the pay deal will \"create trillions in shareholder value.\" Unlike other car brands, Tesla famously avoids mass advertising campaigns for its products, instead preferring to rely on Musk's sizable public presence and prolific posting on X. The automaker"
"The company paid $400,000 for advertising on the Musk-owned platform in 2024, but spent just $10,000 on X ads in the first two months of this year, according to SEC filings. Advertising for Musk's pay packages appears to be an exception to the rule, however. Tesla disclosed last May that it had bought ads encouraging shareholders to reapprove the billionaire's previous $55 billion pay plan after it was struck down by a Delaware judge."
Tesla purchased social-media advertisements on X, Reddit, Facebook, LinkedIn, and Google Search urging shareholders to approve Elon Musk's proposed $1 trillion compensation package at the annual meeting in November. One ad on X used an image of the Optimus robot and claimed the pay deal will \"create trillions in shareholder value.\" Tesla normally avoids mass advertising and relies on Musk's public presence, and the company reduced advertising spend and cut its marketing team during 2024 layoffs. The company previously ran ads to encourage reapproval of a $55 billion plan after a Delaware judge struck it down, prompting the new $1 trillion proposal.
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