Target faces sustained sales declines and falling stock driven by core business failures rather than only culture-war controversies. The company overstocked inventory, lost touch with customer preferences, and failed to mount a clear competitor to Amazon Prime. Consumer boycotts and criticism over Pride merchandise amplified the problems, while Black-organized boycotts affected results. Leadership changed as Brian Cornell was replaced by longtime deputy Michael Fiddelke, raising investor concern that a company lifer may not deliver needed transformation. Employees reportedly lack confidence in strategic direction, and external risks like tariffs add pressure to an already weakened retail position.
But its stock is in the gutter, and sales have been falling for two years because of good ol' business fundamentals. It overstocked. It lost the pulse of its customers. It went up against Amazon Prime with... actually, does anyone know what Target's Amazon Prime competitor is called? Plus the boycotts. Plus the joy-less Pride garb. Now, investors have another wrinkle to consider. On Wednesday, Target replaced its CEO of 11 years, Brian Cornell - a shakeup that was widely expected and likely overdue.
The brand we petite bourgeoisie once playfully referred to as Tar- zhay has lost its spark. The company reported a decline in sales for a third straight quarter, part of a broader trend of falling or flat sales for two years. Employees have lost confidence in the company's direction. And 2025 has been a particularly rough financially, as Black shoppers organized a boycott over Target's decision to cave to right-wing pressure on diverse hiring goals.
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