"Management states that the closures are part of a 'rightsizing' strategy, focusing on ensuring restaurants are in the right locations with the real estate, visibility, and operations that set franchisees up to succeed long-term."
"Subway still leads the U.S. by store count, ahead of Starbucks and McDonald's, and projects 100 new U.S. openings in 2026, with closures likely in the hundreds again."
"The brand is rolling out a value menu with 15 items under $5 and reports that store-level scores are climbing, indicating a positive shift in customer satisfaction."
"Internationally, Subway opened over 1,000 locations worldwide in 2025 and has agreements in place for 12,000 more units, showcasing significant global expansion."
In 2025, Subway closed 729 U.S. stores, marking the 10th consecutive year of decline, totaling 8,345 closures since 2016. The company is implementing a 'rightsizing' strategy to focus on optimal locations for franchise success. Despite the closures, Subway remains the leading fast-food chain in the U.S. by store count. Plans for 2026 include 100 new openings, although more closures are expected. A new value menu with 15 items under $5 is being introduced, while internationally, Subway opened over 1,000 locations and has agreements for 12,000 more units.
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