
"We are in this turning point between a regime based on cheap energy, physical goods, mass production, the assembly line and that has major implications for how we think about strategy."
"The regime we are moving into is increasingly based on intangible goods, on digital products, on services rather than things. It requires a really different way of thinking about strategy."
"Strategy texts 101 was all about physical things - physical barriers to entry, things that kept your competitive advantages sustainable for a long time. That world is just evaporating right before our eyes."
The economy is transitioning from a focus on physical assets and mass production to one centered on intangible assets, services, and innovation. This shift necessitates a reevaluation of long-term competitive advantages. Companies must now establish a 'center' for resource allocation and capacity building. The concept of 'unbossed structures' is introduced as a new organizational approach. The implications of this transition for strategy are profound, as traditional barriers to entry and sustainable competitive advantages are becoming obsolete.
Read at Harvard Business Review
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