"The closures are part of a nationwide restructuring of the business. The company is claiming a "Back to Starbucks" strategy, which includes closing hundreds of stores in the U.S. and Canada and laying off 900 non-retail employees. The shift is part of the company's strategy of returning to being a welcoming coffeehouse that offers a "great atmosphere" and "a seat for every occasion," said the company's CEO, Brian Niccol, in a letter on Thursday."
"Several Starbucks locations in Boston, including the iconic one under the steaming brass kettle in Government Center, are closing. A sign posted at the Court Street location confirms the closure: "We've made the incredibly difficult decision to close this Starbucks location by the end of this week." It is unclear what will happen to the steaming brass kettle, which has had a Starbucks underneath it since 1997."
Multiple Starbucks locations in Boston, including the site beneath the steaming brass kettle in Government Center, are scheduled to close, with a Court Street sign confirming imminent closure. The fate of the brass kettle, which has housed a Starbucks since 1997, remains unclear. The closures are part of a nationwide "Back to Starbucks" restructuring that includes closing hundreds of U.S. and Canadian stores and eliminating 900 non-retail positions. The company is offering transfers and severance where possible and will notify affected non-retail employees. Starbucks plans to expand the number of coffeehouses and renovate more than 1,000 locations in the next fiscal year.
Read at Boston.com
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