Trading giant Susquehanna has built out a 15-person unit focused on sports gambling in Dublin and plans to expand into the US. The number of "well-informed, deep-pocketed users" is growing on Novig, a sports betting exchange, the startup's founder Kelechi Ukah told Business Insider.
The increased presence of top-level quant firms is going to cut into the wins of the average gambler even more, said Jacek Dmochowski, a professor at the City College of New York who has studied the "optimal" way to gamble on sports.
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