""I am a lifelong Six Flags fan and grew up going to these parks with my family and friends," Kelce said in a statement. "The chance to help make Six Flags special for the next generation is one I couldn't pass up." Kelce grew up in Cleveland Heights, Ohio, about 70 miles from Cedar Point, which is operated by Six Flags."
"Company officials had hoped that an $8-billion merger completed in mid-2024, combining the owner of Six Flags Magic Mountain with the amusement park chain Cedar Fair - owner of Knott's Berry Farm and California's Great America - would chart a path to financial success. The combined company has been led by Cedar Fair's executives, who pursued a strategy of trying to control the mountain of debt, selling off under-performing parks and trying to boost visitors."
"But the turnaround has been elusive. In August, Zimmerman said that the company's second-quarter results fell short of its expectations, citing poor weather and a challenging consumer environment. Six Flags reported a net loss of $99.6 million in the second quarter, compared with a profit of approximately $55.6 million in the same quarter a year earlier. Overall park visitation dropped 9% to 14.2 million guests from a year earlier."
Travis Kelce joined an activist investor group's effort to push Six Flags to improve the customer experience and help the brand appeal to future generations. Kelce grew up near Cedar Point and has a high public profile as a Super Bowl champion and media personality. The company completed an $8 billion merger in mid-2024 and is being run by Cedar Fair executives focused on managing large debt, selling underperforming parks, and boosting attendance. Financial performance has lagged, with a second-quarter net loss of $99.6 million and a 9% drop in overall visitation, though summer attendance showed some improvement.
Read at Los Angeles Times
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