Laura is the VP of product at a fast-growing software company who reviews every product tradeoff, attends every design review, and mediates between engineering and sales. She is known for sharp instincts and a hands-on style but is stretched thin, which makes her team reluctant to move forward without her. Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company that applies the AREA Method decision-making system to individuals, companies, and nonprofits solving complex problems. Decisive offers digital tools, in-person training, workshops, coaching, and consulting. Cheryl teaches at Columbia Business School and Cornell and has written several books and an upcoming AI-focused book.
Laura is the VP of product at a fast-growing software company. She's known for her sharp instincts and hands-on style, but is stretched thin: reviewing every product tradeoff, attending every design review, and mediating between engineering and sales. Her team is capable but stuck, reluctant to move forward without her. is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits looking to solve complex problems.
Cheryl is a long-time educator teaching at Columbia Business School and Cornell and has won several journalism awards for her investigative news stories. She's authored three books, Problem Solved for personal and professional decisions, Investing In Financial Research about business decisions and Problem Solver, about the psychology of personal decision-making and Problem Solver Profiles. She has an AI book, The Human Edge: Decision-Making In An AI-Driven World that will be published at yearend.
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