"For Lubetzky, business begins with people. He recalled a South African proverb that says, "We're only human because of other humans," and argued that the same applies to companies. "Community is what makes us human," he said. "Create a community where everyone is in it together." Rather than focusing narrowly on profits, he believes leaders should prioritize building a sense of belonging among employees and customers alike - the kind of trust that sustains a business in good times and bad."
"Lubetzky's second principle challenges one of the most common business practices: hiring based on credentials. While many executives obsess over résumés and technical skills, he said those are secondary. "Skills can be taught, but it's harder to teach values," he said. At his companies, he said, the hiring process is built around screening for alignment with a clear set of values, which he defines at the outset of every venture. The KIND founder argued that character and values are far more important indicators of success than skills."
Business success depends on four core principles: community, values-based hiring, regular reflection, and resilience. Community should be prioritized to create belonging and trust among employees and customers, sustaining companies through challenges. Hiring should focus on alignment with clearly defined values, since skills can be taught but values are harder to instill. Individuals and leaders should schedule time for introspection even amid constant connectivity, using reflection to refine decisions and strategy. Embracing failure and persisting with grit enables learning and long-term growth. Organizational culture, character, and deliberate self-examination are central drivers of enduring business performance.
Read at Business Insider
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