Ryanair is under pressure to improve its profit margins after a 46% drop in earnings, as it considers entering the vacation package market to compete better.
Ryanair's CEO stated, 'I wouldn't rule out setting up a holidays division' to increase profitability, suggesting a strategic shift in response to market challenges.
EasyJet's holiday segment growth has soared 73% between 2022 and 2023, indicating a clear demand for vacation packages, which Ryanair aims to tap into.
Analyst Dan Coatsworth highlighted, 'It's a no-brainer for EasyJet to bundle flights and accommodation,' underscoring the competitive advantage of offering inclusive holiday deals.
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