Ross Gerber says his 'hardest challenge' is not spoiling his kids. The tech guru shares how he keeps them grounded.

"Many Gen Zers are stressing about high living costs, AI-fueled layoffs, and other obstacles to their life goals. Gerber told Business Insider that every generation faces challenges, which in his case included lofty housing costs, hefty mortgage rates, and high unemployment. The CEO and cofounder of Gerber Kawasaki Wealth and Investment Management said it's an "abundant and opportune time" for young people to flourish, as it's easier to start a business and break into many industries than in the past. He said an entrepreneur can start a company using Shopify to set up its e-commerce and AI to design and run marketing campaigns."

"College graduates can earn six-figure incomes if they gain skills and work hard for a few years, while people without a college degree who learn a trade like plumbing are "just killing it," Gerber said. Gerber said some young people complain because they have a "complete false expectation of reality." "They don't have a trade or a skill other than playing Roblox, and then they come into work and they're all entitled thinking that work is a four-hour-a-day job and then they can work from home," he said."

"Ross Gerber said he tries to teach his kids the value of hard work to stop them becoming entitled. The tech investor said young people always face hurdles, and he sleeps well by investing like Warren Buffett. Long-term investing in great companies makes it easier to weather market downturns, Gerber added. Ross Gerber says young people's complaints are overblown, investing like Warren Buffett means he sleeps well at night, and keeping his kids grounded is a constant challenge."

Young people face high living costs, AI-driven layoffs, and other obstacles to life goals, but entrepreneurship and online tools make starting businesses more accessible. Opportunities exist for skilled college graduates to earn high incomes within a few years and for trade workers without degrees to achieve strong earnings. A lack of practical skills and unrealistic expectations contributes to entitlement among some young workers. Long-term investing in strong companies provides resilience during market downturns and can increase investor peace of mind. Wealthy parents often struggle to instill a work ethic and prevent entitlement in their children.

Read at Business Insider