Sunrun has achieved a remarkable milestone with 1 million residential solar customers, dominating the market and accounting for 20% of installed solar systems in the U.S.
Despite Sunrun's successes in battery sales—with over half of new sales including storage—high interest rates and policy shifts in California are hindering the solar industry's growth.
The new net-metering policy in California is significantly impacting the market, with homeowners expected to earn less for selling electricity back to the grid, leading to a predicted 40% contraction.
Wood Mackenzie analysts forecast a 14% decrease in residential solar installations nationwide for 2024, highlighting a concerning trend after five years of steady growth.
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