Red Hat targets greater partner autonomy with latest channel updates
Briefly

Red Hat has launched the Red Hat Specialized Partner Program and a new Partner Demand Center to enhance partner engagement. The program aims to give recognized partners better visibility and pathways for skill development in high-demand areas. Changes focus on simplifying the partner ecosystem, allowing for greater choice and flexibility, as industries are reshaped by advancements in AI and virtualization. Additionally, specializations have expanded to include more products, ensuring recognition for technical expertise and proven service delivery across the customer lifecycle.
Red Hat has unveiled key enhancements to its global partner program, including the full launch of the Red Hat Specialized Partner Program to improve partner engagement.
The new Partner Demand Center aims to assist partners in executing impactful marketing campaigns and programs as part of Red Hat's transformation efforts.
Changes in the partner ecosystem focus on simplicity, choice, and flexibility to help customers navigate shifts in AI and virtualization, enhancing IT modernization.
The Red Hat Specialized Partner Program provides validated partners with greater industry recognition and pathways to develop skills in high-demand areas.
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