""Running the tearoom taught me about tangible value," Rachel explains. "You can't hide behind jargon when a customer is waiting for their lunch or when a supplier needs to be paid.""
""I saw that many sophisticated investors were looking for alternative sources of yield but were wary of the lack of clarity in the market," she notes. "They needed a professional introducer, not another fund manager.""
Rachel Buscall is a multi-award-winning entrepreneur, CEO and co-founder of New Capital Link, a London-based alternative investment firm founded in 2020. Her career began in pension administration and later in running a tearoom in Chelmsford, where she learned cash-flow management, supply-chain logistics, and customer service. She identified a trust deficit in the alternative investment market as sophisticated investors sought yield but found a lack of transparency and clarity. She positioned New Capital Link as a professional introducer offering greater transparency and integrity rather than acting as another fund manager. Her small-business experience directly informed practical, client-focused investment solutions.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]