Boycotts by BDS movement in Muslim-majority countries against fast-food chains supporting Israel, forcing closures such as over 100 KFC outlets in Malaysia.
Local franchisees push back, stating boycotts hurt communities and employees, emphasizing contributions to Malaysian society and protection of local workforce.
QSR Brands stressing Malaysian roots and commitment to employees, with 85% being Muslim, amidst boycott pressure on KFC for parent company's Israeli ties.
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