"People Need Unifying Messages"

"In this issue of the HBR Executive Agenda, editor at large Adi Ignatius talks to Harvard Business School professor Ranjay Gulati about how leaders can act with clarity amid rising social tension and rapid technological change."

""People need unifying messages," Gulati says."

""The search for unity can start small, within the workforces of our businesses.""

Leaders face rising social tension and rapid technological change and must act with clarity. Clear leadership and communication help organizations navigate competing pressures and uncertainty. People need unifying messages to foster shared purpose and alignment. Unity can begin at small scales by focusing on workforce-level practices, team norms, and everyday interactions. Starting within teams and departments enables gradual cultivation of cohesion that can spread across the organization. Consistent messaging, concrete behaviors, and attention to workplace dynamics increase trust, reduce fragmentation, and improve organizational capacity to adapt to social and technological shifts.

Read at Harvard Business Review