Our success and our impact rely, as always, on our business. And our business relies on our commitment to quality product and authentic storytelling in service of our community.
Many people have asked me how Patagonia has changed since its founders, the Chouinards, transferred ownership of the company to the Patagonia Purpose Trust and the Holdfast Collective two years ago. My answer is: Not much.
We are part of a radical experiment that, for 51 years, has consistently shown the world that business can be done differently and more responsibly.
While we remain profitable, we are vulnerable to the same economic headwinds many companies in our industry are facing.
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