"Whether you lead a Fortune 500 division, sell handmade jewelry on TikTok, or shoot threes in the NBA, building your personal brand is essential. For decades, ambitious people flocked to New York or California where legacy newsrooms, corporations, and advertising agencies clustered. While those ecosystems remain powerful, digital and social media now allow Americans to build their brand anywhere. Since traditional hot spots are expensive, it begs the question, "Is it still necessary for your career to live there?""
"Prism PR today released a study on the Best and Worst States to Build Your Brand after analyzing data from the Bureau of Labor Statistics, Census Bureau, Tax Foundation, Small Business Administration, National Association of Realtors and others. Myriad factors were analyzed in all 50 states and D.C. including proximity to newsrooms, advertising and PR agencies, wages, taxes, cost of living, state GDP growth, and more."
"Key Findings in New York Publishing and Broadcasting Employment per 100,000 Residents: 276 (#4) Advertising and PR Employment per 100,000 Residents: 390.4 (#2) Arts and Culture Share of GDP: 7.6% (#3) Total Net Combined Migration per 1,000 Residents (2020-2024): -22.12 (#51) Annual Wages per Employee 2024: $96,132 (#4) State Tax Rate at Average Income: 6% (#41) Key findings that led to Washington's ranking: No state income tax, No. 2 most jobs in publishing and broadcasting (499 per 100,000 residents), and No. 3 highest wages ($96,955)."
New York ranks fifth among U.S. states for building a personal brand. The state exhibits strong media and advertising employment, with publishing and broadcasting jobs at 276 per 100,000 residents (#4) and advertising and PR at 390.4 per 100,000 (#2). Arts and culture account for 7.6% of GDP (#3). Average annual wages per employee are $96,132 (#4). Total net combined migration from 2020–2024 was -22.12 per 1,000 residents, ranking last (#51). The state tax rate at average income is 6% (#41). Washington benefits from no state income tax, high publishing jobs, and top wages.
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