"Amazon has admittedly been a laggard among the Magnificent Seven in recent years, with the stock up less than 50% over the past five years. However, that's the same setup stocks like Alphabet and Meta experienced in recent years before they broke out. And while its stock has underperformed in recent years, the company has been doing a lot of things behind the scenes that are improving both its e-commerce and cloud computing operations."
"One area that is greatly underappreciated at Amazon is its leadership in robotics. Because the company is designing and making these robots for its own use, it does not get nearly the recognition it deserves in this field. However, it now deploys more than 1 million robots at its fulfillment centers, some of which can perform advanced tasks."
Magnificent Seven stocks — Apple, Amazon, Alphabet, Meta Platforms, Microsoft, Nvidia, and Tesla — rose a cumulative 25% as of Dec. 3, 2025. Alphabet led the group in 2025 after previously being a laggard. Amazon has been a laggard in recent years, with its stock up less than 50% over the past five years. Amazon is improving its e-commerce and cloud operations through robotics and artificial intelligence, creating operational efficiencies. Amazon deploys more than 1 million robots at fulfillment centers and introduced Vulcan, a robot with a sense of touch that handles more item types.
Read at The Motley Fool
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