Mark Kolski, who owns a vintage-inspired workwear brand called As Ever, faced chaos after the Duchess of Sussex announced the same name for her new cooking and lifestyle brand. Kolski received overwhelming communication from friends and family after the announcement, elevating his brand into the public eye. He is now navigating trademark laws and has gained an influx of followers on social media. Meanwhile, Meghan's brand faces its own hurdles after past trademark application setbacks, indicating ongoing challenges in establishing her lifestyle brand.
Mr. Kolski stated that upon hearing about Meghan's brand, 'There was just a lot of confusion, and I didn't really know what to do.' He faced unexpected media attention regarding the similarity in brand names.
Kolski's Instagram saw a surge in followers after the announcement of Meghan's cooking brand, illustrating the complex intersection of celebrity, trademark law, and small businesses.
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