"Maple Leaf Sports and Entertainment and World Wrestling Entertainment have announced a long-term strategic partnership. The partnership will invite multiple collaborations between the two enterprises, including merchandise collaborations, original content development, community programs, and cross-brand appearances from team players and WWE superstars. The collaboration comes after the Toronto Maple Leafs announced the addition of the WWE player of the game belt, awarded to the Maple Leafs player who performed the best in each win as decided by the previous recipient."
""Collaborating with an iconic organization like MLSE is a natural extension of WWE's deep and growing connection with Toronto, which has included recent major events like Money in the Bank in 2024 and Elimination Chamber in 2025, and a l lows us to create new and authentic experiences for fans to reinforce our long-term commitment to the region.""
""MLSE and WWE have a long and strong history together, teaming up many times over the years to create iconic entertainment moments for our fans, and we are thrilled to expand our partnership with WWE, a global leader in sports and entertainment, to create world-class content and build on Toronto's standing as a leading market globally.""
Maple Leaf Sports and Entertainment and World Wrestling Entertainment formed a long-term strategic partnership enabling merchandise collaborations, original content development, community programs, and cross-brand appearances by team players and WWE superstars. The deal follows the Toronto Maple Leafs adding a WWE player-of-the-game belt, awarded by the previous recipient. WWE described the collaboration as building on its connection to Toronto and recent major events. MLSE described the partnership as an expansion of a long history together to create world-class content and strengthen Toronto's global market standing. Monday Night Raw will return to Scotiabank Arena on January 26, 2026, with cross-promotional appearances around Maple Leafs games.
Read at TheLeafsNation
Unable to calculate read time
Collection
[
|
...
]