Keurig Dr Pepper will acquire JDE Peet's for about $18 billion and then split into two separate publicly focused companies: a coffee business and a beverage business. The coffee unit is expected to generate about $16 billion in combined sales while the beverage unit will total about $11 billion. JDE Peet's portfolio includes Peet's, L'OR, Jacobs, Douwe Egberts, Kenco, Pilao, OldTown, Super, and Moccona. Post-separation leadership and headquarters will place the beverage company in Frisco, Texas under Tim Cofer and the coffee company in Burlington, Massachusetts with international headquarters in Amsterdam under Sudhanshu Priyadarshi.
Keurig Dr Pepper said Monday it will buy Peet's Coffee owner JDE Peet's in a deal worth about $18 billion.When the acquisition is complete, the company plans to split into two separate companies, one focused on coffee and the other focused on beverages including Dr Pepper, Canada Dry, 7Up, and energy drinks.The coffee business will have about $16 billion in combined sales and the beverage business about $11 billion.
"Through the complementary combination of Keurig and JDE Peet's, we are seizing an exceptional opportunity to create a global coffee giant," said Tim Cofer, Keurig Dr Pepper's CEO.
In addition to Peet's, Amsterdam-based JDE Peet's brands include L'OR, Jacobs, Douwe Egberts, Kenco, Pilao, OldTown, Super, and Moccona.Once the two companies are separated, Cofer will become CEO of the beverage business, which will be based in Frisco, Texas, and Keurig Dr Pepper CFO Sudhanshu Priyadarshi will lead the coffee business, which will be located in Burlington, Massachusetts, with its international headquarters in Amsterdam.
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