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"As electric vehicles have gone mainstream, buyers are facing a smorgasbord of options, and Tesla-once untouchable-is no longer the dominant force. Last year was a tough one for Elon Musk's auto brand: Sales efforts faltered, and the company lost its title of world's largest EV maker to China's BYD. Today, it feels like all automakers- including luxury brands-are racing to release their own EVs. But at the same time, some companies are scaling back production plans."
"Julian Chokkattu: Senior editor at WIRED overseeing personal technology, gadgets, and gizmos. He has reviewed consumer products for a decade. Aarian Marshall: Staff writer at WIRED covering transportation systems and cities. She's covered Tesla for close to a decade, and the EV industry for the last five years. Jeremy White: Senior writer leading WIRED's automotive and luxury coverage, with a wider focus on innovation in consumer products and compiling WIRED's Gear section."
Electric vehicles have reached mainstream adoption, creating a wide range of choices for buyers and diminishing Tesla's market dominance as BYD surpassed it. Automakers across segments are accelerating EV model launches even as some scale back production plans. Market trajectory hinges on the pace of charging-infrastructure deployment, manufacturing adjustments, consumer demand, and regulatory policy. The longevity of gasoline-powered vehicles depends on technological advances, cost factors, and policy incentives. Questions about whether an American company can regain global EV leadership and which policies will steer adoption remain central to industry strategy and investment decisions.
Read at WIRED
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