"Travis Kelce, the Kansas City Chiefs tight end and fiance of Taylor Swift, sparked jokes and hopes this week when he announced his investment in the embattled amusement park company Six Flags Entertainment. The football star, alongside two corporate executives, teamed up with JANA Partners to purchase a combined stake of about 9% of Six Flags' shares, making them one of its largest shareholders, according to Tuesday's news release."
"JANA Partners is an activist investment firm, meaning it buys a substantial stake in a company's equity in order to push for changes both operational and managerial it believes will benefit that company. "Couldn't pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!" Kelce wrote on Instagram. "So crazy to even imagine this is real, but you gotta love it when life comes full circle.""
Travis Kelce partnered with two corporate executives and activist firm JANA Partners to acquire about a 9% stake in Six Flags, making them among the largest shareholders. JANA Partners typically seeks operational and managerial changes to boost company value. Kelce celebrated the investment on Instagram, sharing childhood Cedar Point videos and calling himself a lifelong Six Flags fan. Cedar Point's former operator, Cedar Fair, merged with Six Flags in 2024, creating a 42-park operator across North America. Many parks struggled to regain pandemic-era attendance; the merger aimed to lower ticket costs, raise revenue and better compete with Disney and Universal, but results have fallen short, says Dennis Speigel.
Read at www.npr.org
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