"But recently, Delima, who works at a cosmetics store in one of Medan's upscale malls, has felt like she has nothing to do. list of 4 itemsend of list The mall is so quiet now, and when customers do come into the store, they have no intention of buying anything. They just use all the free testers, especially perfume, and then leave, she told Al Jazeera."
"While it is difficult to put a precise figure on Indonesia's window shoppers, there are signs that many Indonesians are tightening their belts as they find their rupiah going less far than in the past. PT Unilever Indonesia, which produces everyday products ranging from ice cream to shampoo and toothpaste, saw its sales decline nearly 4.5 percent in the first half of 2025."
Rohana and Rojali name groups who visit malls without buying, signaling increased window-shopping across Indonesia. A Medan cosmetics sales representative reports much quieter malls and customers sampling free testers before leaving. Major companies show falling demand: PT Unilever Indonesia recorded a near 4.5 percent sales decline in the first half of 2025, while PT Matahari Department Store saw a drop exceeding 9 percent. The Indonesian Consumers Foundation chair links the Rohana and Rojali phenomenon to genuine deteriorations in material circumstances, noting sharp drops in shopping-centre transactions and weaker sales of private cars and motorcycles among the middle class.
Read at www.aljazeera.com
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