In business, nice guys finish first. Yes, really. | Fortune
Briefly

In business, nice guys finish first. Yes, really. | Fortune
"Character-driven leaders who display four cardinal virtues - integrity, compassion, the ability to forgive and forget, and accountability - consistently deliver return on assets up to five times larger than the ROAs produced by their counterparts with a self-focused leadership style, who never or rarely exhibit those four traits."
"Engagement and enthusiasm are 26% higher among people who work for companies where they feel valued, respected, and fairly paid than among their less well-treated peers elsewhere. They work harder, too."
"A workforce that feels cared for is more productive than one that feels neglected, and that translates into bottom-line financial results."
Research from a seven-year study of 84 CEOs and over 8,000 employees demonstrates that character-driven leadership produces superior financial results. Leaders exhibiting four cardinal virtues—integrity, compassion, forgiveness, and accountability—consistently achieve return on assets up to five times higher than self-focused counterparts. Employees working for character-driven leaders show 26% higher engagement and enthusiasm when they feel valued, respected, and fairly compensated. These engaged workforces demonstrate increased productivity and work harder, directly translating to improved bottom-line financial results. The data reveals that organizations can simultaneously maintain strong ethical leadership practices and deliver the profits shareholders expect.
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