The public spat between NewJeans and Hybe is a rarity in the K-pop world, where groups are typically managed closely, limiting their rebellious acts.
Bloomberg reports Hybe's stock dipped due to the feud, with shares dropping as much as 6% after NewJeans publicly called out their label during a YouTube stream.
NewJeans' demands to reinstate producer Min Hee-jin have created tension, as Hybe's management is pushing for her removal following issues with control over the ADOR label.
In their livestream, NewJeans members alleged that Hybe ignored breaches of privacy, including leaks of their personal information, indicating broader management issues.
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