"I've been doing this for 34 years, so monotony is a killer for me. Where my job gets fun is if I'm on the road, I'm in gyms. My team and get to go to our more than 500 gyms, and I love meeting the members. Lately, we've been spending a lot of time on understanding where AI is going to integrate perfectly with the member experience and the team member experience."
"Crunch Fitness CEO Jim Rowley said his workday varies whether he's in the office or touring gyms. A morning protein shake, exercise, and a desk to focus at are crucial to his routine on the road. To wind down, he takes a walk and watches crime dramas or reality competition shows with his wife. This as-told-to essay is based on a conversation with Jim Rowley, CEO of Crunch Fitness and United States Marine Corps. veteran. It's been edited for length and clarity."
"When I'm feeling like I'm in a rut from a strategy standpoint, creatively, I go to the gyms. I think all the answers are in the gyms. So I talk to my teams about what's working, what's not. People think I'm kind of a hard guy, but I think I'm pretty relaxed, especially on the road. There are just a few non-negotiables I have in my regular cadence to stay on track."
Daily routine shifts by location, with Manhattan office days differing from Lake Tahoe and frequent gym visits while on the road. He visits more than 500 gyms to meet members and gather frontline insight. The company is testing AI integrations to enhance member and team experiences. Mornings start early with news, market checking, a single coffee, a protein shake, and exercise when traveling. When creatively stuck, he goes to gyms to identify what is working. He keeps a few non-negotiables to stay on track. Evenings include a walk and watching crime dramas or reality competition shows with his wife.
Read at Business Insider
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