The pursuit of endless growth and iteration can devastate a company, no matter how legendary its status, as highlighted by Blizzard's tragic story.
Founded by UCLA students in 1991, Blizzard quickly gained popularity, but its success with World of Warcraft in 2004 marked the start of a devastating trajectory.
#blizzard-entertainment #video-game-industry #corporate-growth #world-of-warcraft #business-failures
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