How to Lead Through Chaos by Saying Less - and Saying It Clearly

"Displaying confidence on the heels of an organizational or public relations crisis is a contributing factor to recovery, but what is most critical to effectively guiding your team through headwinds is providing clear direction, goals and information. In doing so, you eliminate confusion and ensure successful outcomes and clearer blue skies ahead. Be transparent when laying out the facts When speaking to your team about a business crisis, be honest and straightforward."

"Share what you know and what you don't know. Let them know the plan for handling the crisis, and if there are still unknowns because you are waiting for the facts to unfold, tell your staff. "I don't know" is a valid response while actively pursuing your investigation. Explain the plan in as much detail as possible so everyone is clear about the next steps and understands that the business is taking the crisis seriously."

"If you know of any potential fallout, let your team know without causing panic. While you don't want your people to be caught off guard by the potential impact a crisis could have on them, you also don't want them to unnecessarily fear the worst. Sign up for How Success Happens and learn from well-known business leaders and celebrities, uncovering the shifts, strategies and lessons that powered their rise. Get it in your inbox."

Early, empathetic communication prevents speculation and helps leaders control the narrative while accountability and calm leadership build trust without overpromising outcomes. Leaders should display confidence but prioritize clear direction, measurable goals and accurate information to guide teams through crises. Be transparent about known facts and unknowns, share detailed plans and acknowledge uncertainties rather than guessing. Inform staff of potential fallout carefully to avoid panic while preventing surprises. Keep messaging specific, direct and concise, and be prepared to answer questions clearly. Speak with empathy tailored to the audience to maintain trust and clarity.

Read at Entrepreneur