"Subscription bundles have been the driving force behind The New York Times' digital subscription growth. In a recent earnings call, New York Times CEO Meredith Kopit Levien said at least 50% of its subscribers are paying for a bundled subscription or for multiple product subscriptions, "which is important because those subscribers engage more, stay longer and pay more over time," she said."
"The New York Times will begin offering a family subscription on Monday, allowing up to four people (they can be friends, too) to join one plan to get access to news and non-news products (such as Games, Cooking and The Athletic). It costs $30, $5 more than an All Access subscription to the Times. Existing subscribers can also upgrade to this plan."
The New York Times is prioritizing subscriber growth by introducing a family subscription tier that permits up to four people to share one plan for news and non-news products. The family plan costs $30, five dollars more than an All Access subscription, and existing subscribers can upgrade to it. Bundled subscriptions and multi-product purchases now account for at least half of subscribers and drive higher engagement, longer retention and increased revenue. The Times added 230,000 net new digital subscribers in Q2 2025, reaching 11.9 million, while digital ARPU rose 3.2% to $9.64 and bundle ARPU grew 4.7%.
Read at Digiday
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