"Red Lobster's comeback is real, but it's not finished yet. CEO Damola Adamolekun told The Wall Street Journal that sales are up 10% from last year, and viral Seafood Boils drove an 18% traffic jump in July. The 35-year-old former P.F. Chang's CEO has revamped the menu, introduced happy hour, and launched "red carpet hospitality" training since taking over after the chain's 2024 bankruptcy."
"Younger customers are giving the brand a try, and customer sentiment has improved significantly. But Adamolekun says the chain still needs strategic cuts. Red Lobster could close more locations beyond the 130 it shuttered during bankruptcy. The company recently laid off dozens of managers and 10% of corporate staff while negotiating with vendors over tariff-driven seafood costs. Once struggling sites are resolved, Adamolekun plans to expand in upstate New York and New England, grow international franchising, and boost retail sales of Cheddar Bay Biscuit mixes."
Sales at Red Lobster are up 10% year over year, with viral Seafood Boils driving an 18% traffic increase in July. CEO Damola Adamolekun has revamped the menu, introduced happy hour, and implemented "red carpet hospitality" training, attracting younger customers and improving sentiment. The chain still requires strategic cuts and may close more locations beyond the 130 shuttered during bankruptcy. Recent actions include laying off dozens of managers and 10% of corporate staff while negotiating with vendors over tariff-driven seafood costs. Planned moves include regional expansion, international franchising growth, and boosting retail sales of Cheddar Bay Biscuit mixes.
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