How IKEA Evolved Its Strategy While Keeping Its Culture Constant
Briefly

IKEA recognizes the need to adapt to changing consumer preferences and behaviors in the age of online shopping. We know customers demand more convenience and seamless experiences.
Our ambition is to be a business that has a positive impact on people and the planet. This does not mean we need to sacrifice affordability and accessibility. It means creating products and solutions that are good for both people and the planet.
Read at Harvard Business Review
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