How Emily Sundberg Built 'Feed Me' Into A Seven-Figure Substack Empire
Briefly

How Emily Sundberg Built 'Feed Me' Into A Seven-Figure Substack Empire
"With Feed Me, her daily Substack, Sundberg curates tips, trade news, deep conversations with industry experts (in her series called "Guest Lecture"), and job boards for a growing, hyper-engaged audience. She describes it as "a daily business newsletter read by people who want an edge," and a corner on the Internet where she talks about business and finance with a bit of a wink."
"She started Feed Me after getting laid off from Meta in 2022, where she was helping to sell Instagram ads. She had originally launched the newsletter while still working there - and when she lost her job during a layoff round, she decided to bet on herself. What began as a side hustle alongside consulting gigs at brands like Shopify quickly became a serious, legitimate business, and she decided to go all-in on her Substack."
Emily Sundberg created Feed Me, a daily Substack that curates tips, trade news, in-depth conversations with industry experts under "Guest Lecture," and job boards for a hyper-engaged audience. She frames Feed Me as a daily business newsletter for people seeking an edge and mixes news, gossip, and analysis with a playful tone. She launched the newsletter while working at Meta and, after being laid off in 2022 from her role selling Instagram ads, bet on the project full-time. Feed Me grew from a side hustle and consulting work into a legitimate media brand read across demographics, and its scoops, like Erewhon’s New York opening, set industry conversation.
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