"Google is expanding its push into consumer finance in India with the launch of a UPI-linked credit card, betting on a country of more than 1.4 billion people where fewer than 50 million currently hold a credit card. On Wednesday, Google entered India's growing co-branded credit card market with the launch of Flex by Google Pay, partnering with private lender Axis Bank to expand access to credit in the country's UPI-driven payments ecosystem."
"Flex by Google Pay is issued digitally through the Google Pay app and can be used both online and at physical merchants, the company said. Built on the Indian government-backed RuPay network, the card includes a rewards programme that credits virtual "Stars" on transactions, with each Star worth ₹1. Users can monitor spending and bills within the app, choose to repay balances in full or convert them into installments, and manage security settings such as blocking the card or resetting a PIN."
"The launch builds on Google Pay's broader effort to expand access to credit in India, where it has already partnered with banks and non-bank lenders to offer personal and gold-backed loans through the app. As one of the country's most widely used UPI platforms, Google Pay offers Axis Bank access to a large, digitally active user base at a time when lenders are increasingly looking to scale credit distribution through technology platforms rather than physical branches."
Google launched Flex by Google Pay, a UPI-linked co-branded credit card issued digitally in partnership with Axis Bank to broaden credit access in India. The card is built on the RuPay network and integrates with the Google Pay app for online and in-store use. Transactions earn virtual "Stars" worth ₹1 each under a rewards programme. Users can monitor spending, repay balances in full, or convert balances into installments, and manage security features like blocking the card or resetting a PIN. Google Pay previously offered personal and gold-backed loans and plans to add more issuer partners to scale the co-branded card offering. Pricing and interest will vary by issuer.
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