"With gold and silver hitting fresh record prices today, investors are holding on tight to precious metals for 2026, new research reveals from BullionVault, the world's largest precious metals marketplace for private investors. Despite the 'hard money' metals both making their most dramatic annual gains since 1979, more than nine in ten respondents to BullionVault's latest customer survey say they plan to keep or increase their holdings this year."
"On average, users of the West London fintech, now caring for a record £7.3 billion of gold, silver, platinum and palladium for its global client base, say that they hold one-third of their total savings and investments in precious metals (33.3%). That's sharply higher from one quarter (24.6%) twelve months ago and it's twice the average proportion reported to BullionVault's survey in New Year 2024 (16.4%). That compares with US investment bank Morgan Stanley now recommending a 20% allocation to gold and Bank of America suggesting as much as 30%."
"Putting one-third of your wealth into precious metals may sound crazy," says BullionVault director of research Adrian Ash. But it's only a little ahead of what Wall Street now recommends, and for long-term investors it's a natural outcome of keeping the faith in gold and silver as their multi-year bull market continues. Diversification and debasement are the top reasons why people are investing in precious metals today,"
Gold and silver reached record prices and delivered the most dramatic annual gains since 1979. More than nine in ten respondents plan to keep or increase precious metals holdings in 2026. BullionVault holds a record £7.3 billion of gold, silver, platinum and palladium for clients. Users report holding one-third (33.3%) of their total savings and investments in precious metals, up from 24.6% twelve months earlier and 16.4% in early 2024. Morgan Stanley recommends a 20% allocation to gold while Bank of America suggests as much as 30%. Nearly 47.4% plan to buy more bullion in 2026, 44.4% plan no change, and 84.0% of those will maintain weight if prices rise. Diversification and debasement are cited as the top motives for investing in precious metals.
Read at London Business News | Londonlovesbusiness.com
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