""For a long time, I felt like people had an idea of who I was that didn't reflect the real me," she told CNBC recently. "Early in my career, I leaned into the character I created on 'The Simple Life,' but behind the scenes, I was laser-focused on building my brand." "I've learned that the best way to overcome being underestimated is to let your work speak for itself and to show up authentically," she added."
""I think the way Bob Iger sees Disney is the way I see 11:11 Media, where it really puts together commerce and community, and built this whole ecosystem that involves everything from television to videos to audio to products to the metaverse and beyond," she said."
""Kindness is non-negotiable for me," she said. "It shows people's true character, and I want my brand and everyone who represents it to lead with kindness.""
Paris Hilton became widely known after 2003 and now leads 11:11 Media as founder and CEO. She emphasizes authenticity and kindness as core brand principles and hires employees who share those values. Hilton admitted she once performed a constructed persona but focused privately on building her business. She believes letting work speak for itself overcomes underestimation. Hilton aims to scale 11:11 Media into a Disney-like ecosystem that pairs commerce and community across television, video, audio, products, and the metaverse. The project marks a move from product deals and DJ work toward large-scale media ambitions.
Read at Benzinga
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