"Now a $1.5 trillion asset manager stepping directly into the XRP market changes the tone. This isn't a crypto-native issuer chasing momentum. It's one of the most conservative names in global finance, opening the door for pensions, RIAs, and wealth platforms to approach XRP at scale. The question: can Franklin's credibility and reach finally pull legacy finance into XRP, or will institutions keep waiting on the sidelines?"
"Franklin's advantage is reach. Its network spans over 13,000 advisory firms managing trillions in client assets. When Franklin lists a product, it travels through pension desks, wealth managers, insurance allocators, and university endowments. These investors act slowly but hold positions for years. That contrasts with crypto-native issuers that depend on retail flows. Franklin's ETF introduces XRP to capital that prioritizes long-term positioning over short-term trading spikes."
Franklin Templeton's launch of an XRP ETF signals institutional-grade access for a digital asset previously dominated by crypto-native issuers. The firm’s conservative reputation and extensive distribution network across 13,000 advisory firms can introduce XRP to pensions, RIAs, insurance allocators, and endowments. The ETF reduces custody and operational frictions by enabling single-trade exposure, making direct XRP allocations operationally feasible for mainstream investors. Franklin’s reach targets long-term capital that typically holds positions for years, contrasting with retail-driven flows. Institutional adoption could expand if fiduciaries and wealth platforms embrace the product, though some institutions may continue to await further validation.
Read at 24/7 Wall St.
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