The CTA's report indicates that proposed tariffs by President-elect Trump might significantly reduce consumer purchasing power, estimating losses between $90 billion to $143 billion.
Such sweeping tariffs could have serious consequences on the market for consumer technology, greatly reducing demand for devices that are heavily reliant on Chinese manufacturing.
Brian Comiskey mentioned at CES 2025 that without the tariffs, the consumer tech industry was headed for a 'super cycle' as consumers upgrade to access the latest AI offerings.
The Consumer Technology Association reports that spending on tech could reach $537 billion this year, but tariff-related price increases could heavily impact projected revenues.
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