"Musk publicly backed a proposal to "crank creator payouts way way way way up," even hinting that X could pay more than YouTube for the right creators. At the time, I wrote that his reply to an X user, "Ok, let's do it," with a tag to X Head of Product Nikita Bier and a warning to "rigorously enforce no gaming of the system," felt like a line in the sand for how serious X was about paying people who keep its feeds alive."
"Analyzing the screenshots and reports, it's evident that creators are seeing two to three times their previous checks, with some describing the new numbers as "the first time X feels like a real income stream" instead of pocket change. The increases appear closely linked to X's push to prioritize "genuine engagement from verified Premium subscribers" and to tune out spammy or bot‑driven impressions, which means each high‑quality view is suddenly worth more."
Elon Musk directed X to dramatically increase creator payouts and urged enforcement against gaming the system. Early 2026 revenue‑share distributions show many creators receiving two to three times previous checks, even where impressions are flat or lower. Creators have posted screenshots and testimonials showing sharply higher payouts. X appears to be prioritizing genuine engagement from verified Premium subscribers and tuning out spammy or bot‑driven impressions, increasing the per‑view value of high‑quality views. The change may re‑price creator labor on the platform, though headline payouts risk distorting expectations for accounts that are not top‑tier.
Read at Charlotte Observer
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