"Dow Jones said Wednesday it has entered an exclusive partnership with Polymarket to distribute real-time prediction market data across its consumer news platforms, marking a big and mainstream expansion of alternative market signals into some of the most widely read financial publications in the world. Under the agreement, Polymarket's prediction data will appear across Dow Jones digital properties, including The Wall Street Journal, Barron's, MarketWatch and Investor's Business Daily."
"The partnership positions Dow Jones as one of the first major legacy publishers to formally integrate prediction market signals into mainstream financial journalism, offering readers a new and upcoming way to assess market expectations alongside traditional indicators like analyst forecasts. Dow Jones CEO Almar Latour said the move reflects growing demand for real-time insight into how markets collectively price future outcomes."
Dow Jones has entered an exclusive partnership with Polymarket to distribute real-time prediction market data across its consumer news platforms. Polymarket data will appear on The Wall Street Journal, Barron's, MarketWatch and Investor's Business Daily through dedicated modules on homepages, market pages and select print placements. The integration brings continuous market-implied probabilities into mainstream financial coverage as a complement to analyst forecasts. Dow Jones will introduce consumer-facing features, including a custom earnings calendar showing market-implied expectations, with additional data-driven products to follow. The move aligns with a broader strategy to expand data and analytics amid intensified competition for investor attention.
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